The College of Saint Rose
HOME. It’s a place, an idea, and a feeling. And it captures the unique draw of Saint Rose.
We used the concept to explore all facets of the Saint Rose experience — “Home of” an exceptional education, a proven career path, influential alumni, and more — at the same time conveying the real, accepting, supportive environment that makes Saint Rose feel like home.
With its rare ability to appeal to audiences on both emotional and practical levels, it was a simple but powerful position for the college to own.
Within a large-scale, integrated branding campaign, the new messaging let us definitively say, at every communication touchpoint, “There’s no place like Saint Rose.”
A signature, premium brand piece for the College touches on all the compelling reasons to attend.
Every piece of collateral communicates the new brand look, feel and concept.
A multifaceted ad campaign captured the public’s imagination from a variety of platforms, conveying sky-high potential…
…or the power to transport students to a bright future.
Visitors are immersed in the message throughout campus.
Laser-focused landing pages on the School’s website were designed to get key messages to the audience quickly and easily.
Direct, meaningful banner ads made up a full-scale online promotion, including retargeting.
New photography and art direction captured the spirit and experience of Saint Rose.